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Thursday, April 22, 2010

CARRERA


picture courtesy of Macy's

There's gotta be something special if Alicia Keys, Lady Gaga, Rihanna and Usher decided to use Carrera sunglasses in their music videos. I know, I know it's must be an endorsement. But still for me personally to see four of them using the same sunglasses at the same period of time is quiet shocking.

Let's see Carrera was born in 1956 after Carrera Panamericana race. They patented the optyl material for glasses in 1964. Optyl is material that is considered as hypoallegenic and lighter than plastic. They started the snow products in the seventies. They also released the Porsche Coleection in 1979. Since then they were known on sports events. Check their long history on Carreraworld.com.

So I guess after 5 decades are well known in sports area, it's time for Carrera to move on in fashion stardom. It's sporty and elegant. It's simple and fashionable. You can check their designs on hi sunglasses.com.

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